Drug Commercial? Change the channel!
This is the reason why you should change the channel when commercials come on… Media Study: TV Ads Overstate Benefits of Medication by Patricia Neighmond Morning Edition , January 30, 2007 · The amount of money drug companies spend on TV ads has doubled in recent years. Studies show they work: Consumers go to their doctor with a suggestion for a certain prescription drug they saw advertised on TV. Now a study in the Annals of Family Medicine raises questions about the message the ads promote. You're most likely to see drug ads during prime time, especially around the news. Researchers analyzed 38 ads aimed at people with conditions like hypertension, herpes, high cholesterol, depression, arthritis and allergies. The drug industry says the ads arm consumers with information. Researchers found that the information was technically accurate, but the tone was misleading. "Typically, what we would see with these ads is that before taking a particular prescription drug, the character